CORJL Announces New Personalization Platform Available for Etsy Resellers, Designers, and Artists.
Corjl’s software platform allows Etsy customers to customize designs using their mobile device or any standard browser for instant download or fulfillment. Corjl Software, LLC announced the launch of Corjl SaaS personalization platform for Etsy businesses. The platform is for use by artists, graphic designers and anyone that sells personalized digital or Physical products through Etsy.com. It allows customers the ability to customize and proof their purchased designs online immediately after buying, using a computer or mobile device. Customers can change text, load pictures and edit elements defined by the designer. When customers complete personalizing their digital items, such as invitations, they can download the designs immediately. For product purchases, such as t-shirts, mugs, carving boards, etc., the completed designs are open to the Etsy seller for fulfillment.
“Corjl was created out of necessity,” said John Kobinski, co-founder. An associate’s wife had a digital shop on Etsy and was spending several hours per day creating proofs and customizing orders, so much so, that they didn’t have the time or energy to grow their business. “As a software engineer, this intrigued me, why wasn’t there an easy-to-use tool for people to do their own editing? Personalization is something many customers can and probably want to do themselves if given the opportunity and a convenient platform,” he concluded. They
outlined Corjl’s feature sets and were determined to create a tool to empower customers and give artists the ability to grow their business.
In 2017, Technavio estimated the global personalized gift market to grow at a CAGR of more than 9% from 2017-2021, with the USD reaching $31.63 Billion as the highest growth sector. Etsy is a global force for selling personalized products, with over 1.9 million sellers listing more than 50 million products. Recognizing that there is a portion of these listings available for customization, Corjl developed specifically for these Etsy sellers.
Corjl integrates with Etsy’s API. Sellers subscribe to the platform, then link their store and specific Etsy product IDs to designs they’ve assembled in Corjl. After customers purchase an item on Etsy, they’re provided a direct link for personalizing. For digital items, such as invitations and posters, customers can personalize, then download and print. For physical products, such as t-shirts or mugs, the Etsy seller receives the completed design and fulfills the order. Corjl also provides a demo feature for customers to try out the platform before purchasing.
A distinguishing feature of Corjl is their mobile editing ability. Etsy reports 44% of their customer’s order on a mobile device. Corjl is the only Etsy specific personalization application offering mobile editing capabilities.
Additionally, Corjl gives the business owners more time to grow their business by reducing customer service. In some instances, users are reporting saving over 20 hours each week in customer correspondence and email. Chrissy of Blue Fence Designs was a beta user and early adopter of the platform, “Corjl gives me more time to add new items to my shop, as well as spend more time marketing my shop on social media.”
Corjl has dramatically improved the process of selling and buying personalized products by allowing users to customize, visualize and create their own ‘proof’ instantly. The platform is easy to use and reduces editing and turn-around time for both customer and sellers.